You run all marketing across DTC. You own revenue, retention, and growth. You report straight to the founder. You ship fast and you measure everything.

What you will do

Build and test offers and bundles. Own pricing, positioning, copy, and the funnel.
Help manage omnichannel Shopify, Amazon, Tiktok Shop, Chewy, and Walmart. Update products, fix issues fast, track performance, and improve conversion and site speed.
Plan the marketing calendar. Own weekly targets and review performance.
Work with the ad agency to test Meta and TikTok creative.
Improve landing pages and run simple split tests each week.
Manage subscription growth and reduce churn.
Review customer feedback and shape product plans.
Track daily metrics like CAC, LTV, AOV, MER, and margin. Adjust fast.

This is a hands-on role. You do the work yourself. We move fast, cut complexity, and stay lean. You’ll be part of a small, collaborative team that wears many hats, moves quickly, and values smart, scrappy execution over bureaucracy.

Requirements

Strong E-commerce experience across multiple channels.
Strong Shopify background.
Experience with email marketing.
At least 3 years in DTC ecommerce.
You understand conversion, LTV, and retention.
You can write clean copy for email and product pages.
You work fast. You ship daily.
You can manage freelancers and agencies as needed.

Nice to have

Experience in pet brands.
Basic creative skills for ads.
Past work in fast-growth startups.

You’ll thrive in this role if

You take initiative and ownership of your work.
You live by the phrase “test, don’t guess,” and you value objectivity over dogma.
You learn fast and execute faster.
You prefer communicating in written form on your own schedule.
You do your best work independently but know when to ask for help.
You respond well to constructive feedback and are capable of providing the same.
You enjoy very lean operations for businesses that prioritize profits efficiently.
You’re a team player and easy to work with.

You’ll hate this role if

You’re accustomed to “managing the work” rather than doing the work.
You need constant direction and guidance in solving problems.
You love job titles, clearly defined career paths, large teams, regular meetings, and other features of working in a big company.
You prefer in-person communication or calls to "chat things through" instead of asynchronous communication.
You thrive on predictability and doing the same tasks over and over.
You have a strong ego and don’t respond well to feedback.

Compensation

$80,000 base + performance bonus

Benefits

Match 401(k)
Up to $1,000/year for continuing education and professional development
Join a fast-growing startup at the ground floor
No work schedule or monitoring of hours. You create your own working environment. (We expect you to be available for at least part of the day between 9-5 PT.)
Flexible work arrangements. We care about achievements and results, not punching the clock.

Marketing Manager